Sugar is a well known magazine for teenage girls which tells them about boys, celebs, fashion and problems. It has a lot of real-life stories and similar matters. It includes an advice column that answers questions sent in by readers, typically dealing with relationships, body image and health issues.
It runs a nationwide model competition every year giving a lucky girl the chance to win a modelling contract.
It runs a nationwide model competition every year giving a lucky girl the chance to win a modelling contract.
It is particularly popular in teen girls between the ages of 13-17 because it provides up to date knowledge on most aspects of teenage life.
The design of the magazine is sophisticated for the age of the audience with its layout and photoshoots.
The magazine has a website which you can visit interactively to complete quizzes and competitions. This is an advantage as they can also email into the magazine regarding stories they want entered into the magazine. The model used on this magazine is younger model starred in a film that most people have watched, so it gives them a role model to look up to and appeals to them.
The magazine cover has bright colours used with bold headlines to attract the audience of 13-17 year olds to buy the magazine and read it. It has fashion headlines and pictures on the front to draw your attention to and to make you read it to follow the fashion and there is also a quiz headline in bold to make you want to complete it.
The magazine cover has bright colours used with bold headlines to attract the audience of 13-17 year olds to buy the magazine and read it. It has fashion headlines and pictures on the front to draw your attention to and to make you read it to follow the fashion and there is also a quiz headline in bold to make you want to complete it.
The magazine is in competition with other magazines such as mizz, shout, and cosmo girl as they all have similar layouts and stories, so there is a high competition with each other.
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