Mizz magazine is a magazine published in the UK, and is aimed at teenage and pre-teens (usually to those between the ages of 11 and 14). Mizz incorporates pages of fashion, displaying clothing trends, using models ranging from 12 to 16 years old. It encourages its readers to write in about events in their life, varying from serious to comic issues. It also contains information about celebrities in a gossip form and includes stories from readers which have been sent in. The magazine also includes information on how to deal with teenage issues related to friends, relationships and growing up. It has a range of competitions and quizzes and posters.
The magazine comes out once a fortnight and often comes with freebies, and it's current retail price is £2.10.
The connotation on the heading of mizz is that it is like miss, so its aimed at younger target audience.
The magazine has a website which you can visit to interactively complete quizzes and competitions. This is an advantage as they can also email into the magazine regarding stories they want entered into the magazine.
The model used on this magazine is a younger model so this appeals more to the younger generation who read this. It also gives them a role model to look up to. On the front cover of the magazine there is freebies advertised, "free bracelet." There is also two real life stories and headings underneath to tell you a bit about what the stories included but not much so it makes you want to buy the magazine to read more. There is also a bit about Mcfly, a boy band that attracts young teenagers, so this is included on the magazine to get girls to buy it, so they can find out what is happening. There is also a little bit on "Celeb Style" so the girls who buy the magazine can get a look like a celebrity.
The magazine cover is busy and using bright colours and pictures all over the cover, which draws attentions to the girls aged 11-14 as there is a lot to read and take in.
The magazine is in competition with other magazines such as sugar, shout and cosmo girl and they all stand out in similar ways with a main teenage model on the front and stories which are the main focuses in the magazine around the edge.
In the magazine there is all adverts about make up, clothes, films newly released and shops opening etc, which is aimed at the target audience for the magazine.
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